A contestant on This Morning left Holly Willoughby and Philip Schofield in stitches after she swore twice on live TV. You can see the cringe-worthy moment here:
The woman named Linda took part in the show's famous game, Spin to Win, this morning (8 November) and ended up bagging herself a whopping £3,000 - but in the excitement, she ended up swearing twice while speaking on live TV.
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After scooping the prize, a delighted Linda asked Holly and Phil: "What is it?" to which they told her she'd won three grand.
Kind-hearted Linda then urged the hosts to take some of the cash out to donate to the emergency services, telling Holly and Phil: "Please take one hundred pounds out - will you do that?"
But things quickly went wrong after as the famed Spin to Win 'Bag of Shizzle' began to lower from the ceiling, while Holly said: "You know what's coming down!'
Linda didn't hold back, replying: "It's the bag of s**t!" to which Phil corrected her: "No, shizzle!"
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She then repeated: "It is a bag of s**t!" while poor Phil attempted to convince her that it was, in fact, 'shizzle'.
Meanwhile, Holly had completely lost her composure and was laughing away in the background while begging: "No, stop!"
As you can imagine, sweary Linda was a big hit with viewers who thought the whole thing was hilarious.
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Taking to Twitter, one person wrote: "OMG!!!!! Absolutely crying at This Morning love Linda. That was the BEST spin to win EVER!!"
Another said: "Absolute gold from Linda on #thismorning @thismorning ... Not once but twice..!"
While someone else commented: "Oh my god I love this woman. Not only is she funny but she is giving 100 pound to the NHS. You are amazing Linda #ThisMorning @thismorning."
However, Linda's over-excited reaction to her win was a million miles away from the reaction a fellow ITV competition winner had today.
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The woman from Essex had entered ITV's The Million Pound Decision, which is promoted across Good Morning Britain, Lorraine, This Morning and Loose Women.
Today the channel's presenter, Andi Peters, was tasked with announcing the winner of what has been called 'the biggest TV comp ever seen' with the lucky woman winning a million quid.
In the clip, which aired on GMB earlier today, Andi asks the anonymous: "Did you enter one of our competitions?"
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The lady replied: "I did," adding: "I think it was the million pound one but I'm sure you can't be calling me about that."
Andi confirmed that she had in fact won the competition and she said, in a perfectly composed voice: "Really? I can't believe it. My heart is like beating crazily."
When Andi asks how she would like to receive her dosh, she laughed: "I was just going to go for the million in one go."
Featured Image Credit: ITVTopics: TV and Film, UK Entertainment