Eagle-eyed viewers of the Christmas rom-com Holidate reckon that they've spotted a sly cameo from Ryan Gosling.
With Halloween behind us, Netflix is already introducing its festive content and the Emma Roberts flick swiftly became the most watched title on the streaming service following its release last week.
In the movie, Roberts plays Sloane - a woman who is fed up with being questioned about her single life by relatives on holidays, so she and a fella called Jackson (played by Luke Bracey) decide to be each other's 'holidates'.
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In one scene, Jackson accuses Sloane of being 'too afraid' to take a chance on romance, telling her: "I bet you money that if Ryan Gosling waltzed down this frozen food aisle and offered to take you on the ride of your life, you would still say no - because you'd be too afraid to get on that train: the Ryan Gosling train."
To which an angry Sloane shoots back: "You are so wrong. Ryan Gosling would never do his own shopping; he's way too cool for that."
It's at this point that viewers reckon Gosling himself slides into shot in the background.
Taking to Twitter, one convinced viewer wrote: "'Ryan Gosling would never do his own shopping. He's way too cool for that,' said Sloane, beside Ryan Gosling."
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A second asked: "Is that Ryan Gosling down the freezer aisle in Holidate?"
While a third posted: "Just saw Ryan Gosling doing a cameo in Holidate and I haven't laughed this hard in a minute."
And it's not completely beyond the realms of possibility that Gosling would pop up in the film - he's currently gearing up to start filming with Netflix for The Gray Man.
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The movie, which will also star Chris Evans, is set to be the most expensive Netflix has made with a budget of $200 million (£158.2m).
But before we get ahead of ourselves, Gosling isn't listed as appearing in the movie on IMDb, so there's a good chance it's merely a lookalike - what do you reckon?
If you want to check it out for yourself, Holidate is streaming on Netflix right now.
Featured Image Credit: NetflixTopics: TV and Film, Netflix