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A contestant on Who Wants To Be A Millionaire was so gutted to lose £15,000 ($20,515) that he couldn't help but swear live on air... A pretty reasonable reaction, let's face it.
Justin Beattie found himself in with the chance of winning £32,000 ($43,765) on Sunday night's show, and even had four lifelines left to help him out.
He'd breezed through the first few rounds to reach £16,000 ($21,882), and decided to have a crack at the next hurdle, hoping to win enough cash to help him open a micropub.
Host Jeremy Clarkson asked him: "Which sportsman retired aged just 26, before making an unsuccessful return to competition eight years later?"
Bristol-born Justin had a choice of four answers - Bjorn Borg, Alain Prost, George Foreman and Carl Lewis - but devastatingly, he went for the wrong one.
The correct answer was Bjorn Borg, but Clarkson had to reveal that by opting for Carl Lewis, Justin wouldn't be moving up to the £32k mark - a crucial point of the game - and had instead lost £15,000.
"I'm heartbroken as well," Clarkson said.
"I mean, not as much as you are, obviously."
Justin, who spent 25 years as a submarine safety engineer, simply clasped his hands over his mouth shock, and remained speechless for a moment.
Still gobsmacked by the news, he eventually let out a slew of swear words - including, according to the Metro: "Oh s***."
Laughing, Clarkson replied: "That's a first. Nobody's ever said that."
Many viewers watching at home said Justin had been too 'cocky', while someone else said: "This is exactly why #WhoWantsToBeAMillionare should be broadcast during watershed. We would probably see a lot more 'natural' reactions!"
Another simply added: "If nothing else, Justin wins best moustache"
Earlier in the episode, Justin had explained his dreams of winning at least £32,000 to open up his own micropub.
"They tend to serve local real ale from within a 20 or 30 mile radius," he said.
"They're really stripped down and basic, with casks and kegs of real ale and local cider. And I really fancy that."
Well, at least £1,000 will get Justin A LOT of commiseration beer...
Featured Image Credit: ITV
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