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When Khaby Lame lost his job due to the coronavirus pandemic, he started creating content that ended up resonating with people far and wide.
That's because the 21-year-old content creator calls out the pointless life hacks posted by 'influencers' that we see all too often. Please see below for Exhibit A:
Most surprising of all, Lame - who lives in Italy - has managed to build his fanbase without saying a single word. Instead he uses what has become his signature expression: a deadpan shrug.
Which makes ridiculing the ridiculous all the better.
It's fair to say he's on a mission to mock the unhelpful, unnecessary and downright daft nonsense that we see on a daily basis. It's about time someone did, right?
For most of his clips, Lame will begin with a fellow content creator's 'life hack' before going on to show everyone that the original way of doing something makes more sense.
A prime example would be slicing up an apple. Most of us would chop it up with a knife - right? Well, one of Khaby's videos shows a muscly bloke attempting to crack open an apple with his bare hands.
Seems like a lot of unnecessary effort, doesn't it? Yep.
The clip then cuts to Lame, who simply chops through an apple using a knife - like most of us would.
Why fix something that was never broken, right?
Here are a few other 'hacks' that Khaby makes much, much easier than the original poster suggests.
First up we have someone laying a towel out on the surface of a swimming pool, before chucking a pillow on top and jumping onto it. Of course, they're not going to float on this makeshift lilo.
Khaby then comes into shot with... an actual lilo.
Another video, which has over 58 million views, shows someone cutting a toothbrush into bits before hollowing out the inside and making a small hole in the bristly bit.
They then attach a medication syringe (think Calpol, not an actual needle) and fill it with toothpaste so that when the syringe is pushed up, the toothpaste will come out at the brush end.
Khaby, of course, makes more sense of this by holding his toothbrush in one hand, before applying the paste with his other hand and brushing his pegs. Like everyone else.
It's just common sense.
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