If you'd been dragged out to a Beyoncé concert, what would you do? Dance along to 'Single Ladies' and pretend to enjoy it, or ignore it completely?
George Papageorgiou decided that it was the perfect time to get right into a book. Which one? The Danube Pilot by Jules Verne, in Greek, don't you know.
ABC11 Eyewitness News spoke to him about what went down.
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He said: "After a while, we watch the show. It was OK, and then we just sat down. I pulled up my book and start reading,
"I find Beyonce [a] great show woman, very attractive, but her music, fine, but not my style. I listen to Fifties, Sixties, Seventies music and a lot of Greek music."
credit: Michelle Gardner
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The woman behind the camera is Michelle Gardner, a social media manager and merchandising coordinator.
George has read the book seven or eight times already and says it has sentimental value as his parents bought it him 53 years ago in Cairo, when he was 13 years old.
He added: "I love it - probably not another book that's influenced my love for geography as much as this book.
"It's about a trip from Georgia and the caucuses all the way to Beijing, China with a whole bunch of adventures in-between, so it's an exciting book."
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How does he feel about all the attention, though? He said: "I get this message on my iPhone saying 'It's hilarious, you're in the news for reading a book at the Beyonce concert.'
"It didn't sink in till I started getting phone calls or my wife and stuff saying the news is calling they want to interview you and I'm like 'What about?'"
What a legend.
Words by Mel Ramsay
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Featured image credit: Michelle Gardner
Featured Image Credit:Topics: Viral, concert, Funny, Beyonce, Twitter