If Seth Rogen was stood right in front of you, pointing a camera at your face, while someone else talked openly about him - chances are you'd spot him instantly, right?
Well, apparently not. It looks like when someone is interviewing you, the camera person is pretty much as invisible as the air around you.
TV presenter Billy Eichner decided to prank members of the public during a skit called 'Death Rogen' where he told unsuspecting New Yorkers that Seth was dead. All while he recorded it.
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The idea behind it was to play on the fact that so many celebrities have died this year. Morbid? Yes. Topical? Very.
Awkwardly, there are several people who had absolutely no fucking idea who Seth Rogen is - which probably did wonders for his ego.
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One guy says: "Sorry to hear that. I haven't the slightest idea who that guy is."
On the complete other end of the scale, one woman says: "This feels like a prank. If we didn't have laughter, the world would suck a whole lot."
It was a risky prank, but it looks like Seth can sleep easy tonight knowing that some people would really care if he shuffled off this mortal coil early.
Featured image credit: TruTV/YouTube
Featured Image Credit:Topics: Prank, Seth Rogen