ITV Switch Off To Encourage Sport Backfires Spectacularly As No One Leaves Their Sofa
Featured image credit: ITV
I don't know whether it's because I don't actually watch much TV anymore, or if it was just horribly advertised, but apparently ITV went off air for an hour on Saturday to encourage people to do sport.
It was all part of a celebration of Team GB's Olympic medal haul but, unsurprisingly, the great British public's enthusiasm for sport apparently only stretches so far as two weeks every four years.
And how do we know? Well, during the hour ITV was off air, 60,000 people stayed tuned in to a screen telling them ITV was off air.
How I love the great British public.
Naturally, rather than get up and do some sport, loads of people decided they'd much rather spend their hour with no ITV being witty on Twitter...
#ITV was off air for an hour this morning?! I just thought it was a particularly dull Murder, She Wrote.
- Dene Kernohan (@Dene71) August 27, 2016
So Apparently ITV Went off Air for an Hour this Morning to get people Active Not Like there isn't 9 million other channels :D
- Shaheen Ashraf (@topgooner100) August 27, 2016
The bad news for Simon Cowell is that the viewing figures for ITV's hour off air this morning were higher than the #XFactor
- Not Chloe Jasmine (@ChloeJasssmine) August 27, 2016
ITV is off air at the moment (I AM TEAM GB) : Would've been better tonight when X Factor starts!!
- David Northcote (@davidnorthcote1) August 27, 2016
#ITV off air for an hour to encourage us to take up sport. Used the time to pop down to Bargain Booze :kissing_closed_eyes:
- Nul Points (@nulpointsnet) August 27, 2016
ITV go off the air for an hour to encourage exercise. I picked up remote, switched channel, and slumped back on sofa. Progress #IAmTeamGB
- Joe Gibney (@joegibney15) August 27, 2016
Does #ITV really think people will go out and exercise just because they're off air for an hour? There. Are. Other. Channels.
- Isla (@IslaHammon) August 27, 2016
To be fair to ITV, their heart was in the right place as they set up 2,000 sports try-out sessions at venues all over the country.
The problem is that while ITV going down might cause an inconvenience to the average Murder, She Wrote viewer, there are also countless other channels people can choose to waste their Saturday morning watching.
I'd have thought someone in the PR/Marketing team would have thought of that.