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ITV Switch Off To Encourage Sport Backfires Spectacularly As No One Leaves Their Sofa

ITV Switch Off To Encourage Sport Backfires Spectacularly As No One Leaves Their Sofa

Featured image credit: ITV

I don't know whether it's because I don't actually watch much TV anymore, or if it was just horribly advertised, but apparently ITV went off air for an hour on Saturday to encourage people to do sport.

It was all part of a celebration of Team GB's Olympic medal haul but, unsurprisingly, the great British public's enthusiasm for sport apparently only stretches so far as two weeks every four years.

And how do we know? Well, during the hour ITV was off air, 60,000 people stayed tuned in to a screen telling them ITV was off air.

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How I love the great British public.

Naturally, rather than get up and do some sport, loads of people decided they'd much rather spend their hour with no ITV being witty on Twitter...


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To be fair to ITV, their heart was in the right place as they set up 2,000 sports try-out sessions at venues all over the country.

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The problem is that while ITV going down might cause an inconvenience to the average Murder, She Wrote viewer, there are also countless other channels people can choose to waste their Saturday morning watching.

I'd have thought someone in the PR/Marketing team would have thought of that.

Topics: ITV

George Pavlou

Something witty and self-deprecating...