Ryan Reynolds has released a new advert for his Aviation American Gin company that mercilessly pokes fun at infamous Fyre Festival event planner Andy King.
Well, we say mercilessly...King does actually appear in the promotional video himself, proving that despite everything he's been through, he can still have a bit of a laugh at his own expense.
He also probably could use a couple of bob, right? And definitely a gin or two.
For those of you who don't remember, Andy King shot to fame after he appeared in the Netflix documentary FYRE: The Greatest Party That Never Happened.
That documentary showed the fiasco and fallout following the Caribbean festival's many cock-ups.
Speaking of cock-ups - King became something of a meme after he agreed - at the behest of Fyre founder Billy McFarland - to perform oral sex on the Bahamian Head of Customs in order to get several trucks of water for the stranded guests.
Anyway, in the advert, Ryan Reynolds asks: "how far would you go for your company?"
Reynolds says: "How far would you go for your company? It's a question I ask myself every day. After falling in love with Aviation Gin, I didn't just buy another bottle - I bought the whole company."
"When Aviation became the fastest growing gin in the world, I didn't take the day off, I started working even harder.
"That's why when Aviation recently suggested making a signature bottle, I committed to blowing every single bottle personally and then engraving them by hand, because, can you ever really go too far for your company? I just don't think it is possible.
"The Ryan Reynolds signature bottle."
As the last line is read, the shot switches to King watching, who delivers a self-deprecating last line.
Classic Ryan Reynolds patter.
After the Netflix documentary aired, King went massively viral.
The guy doesn't know how massive he became because he doesn't even have social media, however he responded to his new found notoriety and said: "I'm blown away with the response of the documentary. Completely blown away."
Perhaps there's a better way of putting that, Andy LAD.
He continued: "I'm now a noun, a verb, an adjective. It's mind-boggling. When someone reached out last weekend and said, 'you're trending'. I'm like I don't even know what trending means."
"After doing a documentary like this, and you have your 15 minutes of fame. What happens next? One of our biggest goals, obviously is paying back everybody in the Bahamas."
Again, we're not sure what that means, but it sounds like Andy is up for it.
Featured Image Credit: Aviation American GinTopics: Celebrity, Funny, US Entertainment, Weird