The desire to look like she'd had two weeks in the Greek sunshine resulted in Alicia Bettsworth appearing like she'd been under the grill pan for too long.
The 18-year-old has shared her story of how she was left housebound for a week after her fake tanning session went slightly wrong.
The mum-of-one fell asleep after applying St Moriz's ultra-dark face tan over her face and body, resulting in her looking like she'd 'bathed in chocolate spread' and being mistaken for a brown leather sofa.
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Alicia only noticed when she was on 'selfie mode' on Snapchat and when her 14-week-old daughter looked at her, she burst out crying.
"Once I got over the shock I started laughing and thought it was hilarious," Alicia said. "I looked like I'd bathed in Nutella.
"It's such a 'me' thing to do - I didn't mean to fall asleep. I jumped in the shower and tried getting it off using body scrub but it wouldn't budge."
Alicia had applied three layers of the £7.99 tan to herself at 10pm, and fell asleep at 11pm, only waking up the next day at 6:45am.
It was a confidence booster, but perhaps in a different way to what she expected.
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Alicia explained: "My friends were ringing me in tears laughing - especially after an incident the week before where I left wax on too long and burned my girl bits really badly.
"They were calling me a kebab after the incident."
Despite not wanting to leave the house, her daughter's need for milk forced her to get a bus and enter the shop looking like she did.
"Even the cashier asked me what happened. I just laughed as I didn't know what to say", she added.
After a week, the tan she wanted finally came to fruition, but Alicia says she has become wiser for the experience.
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She said: "I usually use this brand but the dark one, not the ultra-dark. It made a huge difference going from one to the other - I've definitely learned my lesson.
"It hasn't put me off fake tanning in the future, it was completely my fault."
Having heard of the incident, St Moriz has rewarded Alicia with a 'product pack' for being 'a great sport' with one of its tanning experts contacting her, too, to talk her through the best way to get the ultimate tan.
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A spokesman for the company added: "St Moriz is the brand to give you a tan of any shade and we certainly encourage our customers to experiment a little to find the shade that best suits them.
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"We also recommend building up the product gradually and showering to wash off the guide colour to ensure you're always photo ready.
"In this case, Alicia got a little more tan than she bargained for by not following the on-pack instructions that show you how to get optimum tan results for your skin tone.
"You certainly can't afford to take a snooze like Alisha when you're on tan watch!"
Featured Image Credit: Caters