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Maybe you always thought that Monster Munch was the 'biggest' crisp money could buy. Maybe you once found two Dorito's stuck together at the bottom of a share bag, or a particularly nobbly-looking Nik Nak.
Whatever your experiences with massive crisps might be though, chances are that it pales in comparison to that of Sam Lightfoot, who recently pulled a record-breaking 4-inch Hula Hoop out of an unsuspecting bag of crisps and has vowed to keep the whopper to himself as a family heirloom - provided he can keep it away from the family dog.
Delighted Sam Lightfoot, 26, discovered the massive salt and vinegar snack during lunch with his family.
The mega-munchie is eight times the usual length and only just fitted in the packet.
He has vowed to save it forever - and had to protect it from family dog Mylo, a seven-year-old golden doodle who loves crisps.
Sam's discovery trumps the previous world record - a 3.7-inch hoop found in May.
The off-shore wind farm planner said the find was among his biggest achievements.
He said: "It's up there in the top ten, along with buying a house and a car.
"We've been worried about breaking it so we're keeping it safe in its packet in the utility room.
"We've seen online that someone got £20,000 for a puffed-up Dorito they found, but we're not planning to sell this - it's too sentimental.
"I'll probably keep it forever and hand it down through the family."
Sam's special packet was within a multi-bag bought for him by his 12-year-old cousin Maisie, as part of the family shop in Tesco, Aldershot, Hampshire, earlier on August 20.
Sam, from Barrow-in-Furness, Cumbria, is staying with his family for a holiday, and could feel something unusual before opening the packet.
He said: "When I opened it I was like 'whaaaaaat', then I realised it was an extra-long Hula Hoop.
"I went and showed everyone.
"They were very impressed.
"Then I measured it.
"It's Maisie's achievement really, so it will probably stay here in Surrey."
Maisie said: "I feel proud to have picked it up, and pleased to have the longest hula hoop in my house."
Rowan Umland, 19, from Peckham, south London, found a 3.7-inch hoop in May this year.
Musician Stuart Hampton, 31, from Darnhill in Greater Manchester, auctioned a 3in Hula Hoop for £712 in 2014.