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Lad Makes £1 Million A Month Off The Back Of An Instagram Account

Lad Makes £1 Million A Month Off The Back Of An Instagram Account

You've probably never heard of Joe Wicks, however you really should have. He's an Instagram celebrity and he is absolutely RAKING it in.

Unsurprisingly, he's a fitness guru. He has over a million social media followers and the 30-year-old is known as The Body Coach.

He's released best-selling cookbooks, and has a 'Lean in 15' plan that thousands of people are following.


He told The Mirror: "I'm passionate about what I do, and getting people coming up to me in the street or at book signings and telling me I've changed their lives - that's what motivates me."

He says that all of his healthy meals can be cooked in 15 minutes and it's proven to be a hit with the public.

He continued: "It's incredible how my life has completely changed.


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"A couple of years ago I had about four followers and was putting out all this free content for so long, putting myself out there to be laughed at and criticised. I never realised you could monetise Instagram. I just wanted to help people.

Hello world :blush: Go check out my story on @snapchat - my username is thebodycoach :ghost:
A photo posted by Joe Wicks #Leanin15 (@thebodycoach) on

"But I've always had this vision that I was going to create a global business. I truly believed it was going to happen even when no one else did.

"Our turnover now is over a million pounds a month and when you say it out loud like that, it sounds ridiculous.


"But I have 500 people signing up to my plan every day, and the business keeps growing and growing. I think the reason I've become successful is because I never set out to make money."

Right. I'm kicking off a new Instagram account that's filled with pictures of me crying into a pizza box and complaining that I'm too fat. Who wants to sponsor me?

Featured image credit: Joe Wicks/Instagram

Topics: Instagram, Business, Money, healthy eating, Social Media, Joe Wicks

Mel Ramsay

Mel Ramsay has been a Senior Journalist for Tyla and LADbible since 2015. She started her career writing obituaries and funeral guides online. Since then, her work has been published in a wide variety of national and local news sites. She is part of the BBC's Generation project and has spoken about young people, politics and mental health on television, radio and online. Contact her - [email protected]