Lad Makes £1 Million A Month Off The Back Of An Instagram Account
Unsurprisingly, he's a fitness guru. He has over a million social media followers and the 30-year-old is known as The Body Coach.
He's released best-selling cookbooks, and has a 'Lean in 15' plan that thousands of people are following.
He told The Mirror: "I'm passionate about what I do, and getting people coming up to me in the street or at book signings and telling me I've changed their lives - that's what motivates me."
He says that all of his healthy meals can be cooked in 15 minutes and it's proven to be a hit with the public.
He continued: "It's incredible how my life has completely changed.
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"A couple of years ago I had about four followers and was putting out all this free content for so long, putting myself out there to be laughed at and criticised. I never realised you could monetise Instagram. I just wanted to help people.
"But I've always had this vision that I was going to create a global business. I truly believed it was going to happen even when no one else did.
"Our turnover now is over a million pounds a month and when you say it out loud like that, it sounds ridiculous.
"But I have 500 people signing up to my plan every day, and the business keeps growing and growing. I think the reason I've become successful is because I never set out to make money."
Right. I'm kicking off a new Instagram account that's filled with pictures of me crying into a pizza box and complaining that I'm too fat. Who wants to sponsor me?
Featured image credit: Joe Wicks/Instagram
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