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Dan Bilzerian. Even just his name is enough to divide opinion.
Some people regard him as a hero, others think he's a bit of an idiot who uses women as props.
I'm sure you'll all discuss which camp you sit in within the comments section so I'll leave you to it.
He's recently sparked even more outrage with a post of a scantily clad woman riding a 100-year-old Galapagos giant tortoise. The incident took place at Sir Richard Branson's Necker Island.
The WWF (World Wildlife Fund) list the animal as 'vulnerable' and it's pretty awkward as Branson's island is actually part of wildlife conservation efforts.
As you can imagine, some members of the public aren't very happy with the display.
One person took to Twitter to say: "And the best way to show one's appreciation for the animal is to stick a skank on it, stay classy". Yikes.
Another person wrote: "Probably not cool for your friend to sit on its back."
Hedge fund owner Jamison Ernest directed his criticism at Branson, saying: "I'm very disappointed to see your beautiful protected creatures as zoo rides."
Bilzerian responded to his criticism, saying: "Get off your soapbox, the people working there said it's fine to sit on them."
Well, I guess that's fine then.
While we're here, let's all remember that everyone has an embarrassing past.
We all justifiably cringe over our old social media activity. Back when it was MySpace and Bebo that dominated the internet, a lot of awful pictures and posts ended up being broadcast to the masses.
It's well within our rights to worry about all that stuff these days, as if any of it falls into the lap of colleagues or friends, you're in for a lot of ridicule.
Bilzerian, a man who's created the image that he's the coolest guy on earth, is not immune to embarrassing images from the past.
His old MySpace photos are, well, have a look for yourself...
Alright, money, isn't it?
Now he's got private jets, villas, women hanging off him, loads of cars, and a beard.
One thing has remained constant all these years, though - he will always seem to cause outrage.
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