What I first thought was a cruel marketing stunt has now been confirmed as entirely real. Krispy Kreme are going to install a hole-in-the-wall ATM machine that dispenses, wait for it, Nutella doughnuts.
It's like Christmas has come early. Well, for people in London anyway.
Open from 8am-8pm every day between the 9th and 21st May, the Nutella doughtnut-dispensing machine will pop-up in Holborn, London.
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Each doughnut will cost £2, which is pretty expensive for what it is. Then again, I was told today you could get Coco Pops delivered to your office in London for £8.40, so what do I know about food prices in the capital?
Credit: Krispy Kreme
Oh, you'll also need a contactless payment card because that's all the machine will accept.
The limited edition flavour was carefully announced by Krispy Kreme's marketing team in a particularly genius way. They just knew this was going to go viral. They must have followed the Deadpool marketing team closely to come up with it.
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So first they got people with influence to tweet things like this...
And then they released this 'top secret confidential memo' that was apparently meant for staff only...
My hairy Greek arse that was a confidential memo. Someone on the marketing team deserves a raise.
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Called the Nutty Chocolatta, it'll be a regular Krispy Kreme doughnut only filled with Nutella and topped with chocolate and nuts.
All the proceeds from the ATM will go to the Teenage Cancer Trust, which is a nice touch from the company.
General release of the Nutella Krispy Kreme will be May 27. Can't bloody wait.
Words by George Pavlou
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Featured image via Krispy Kreme
Featured Image Credit:Topics: Nutella
