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Coca-Cola Is Changing Their Branding And It's A Bold Move

Coca-Cola Is Changing Their Branding And It's A Bold Move

Woah.

Mel Ramsay

Mel Ramsay

I love Coca-Cola as much as the next person, but it looks like a massive re-brand is coming.

However, it makes it all a bit confusing. Or is that just me? You can still tell it's Coca-Cola, but differentiating between the different kinds of coke is going to be a bit of an issue. At least initially.

Check it out for yourself...

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And then there's the bottles too.

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As you can see, Coca-Cola Zero and Diet Coke have different names. According to The Guardian, this is part of a £10million reformulation and re-brand. Coca-Cola Zero will taste 'more like Coke'.

The company found that half of their British customers didn't realise that Zero had no sugar in it. Therefore, they're going for 'Coca-Cola Zero Sugar' in June.

I don't know whether this is just going to reallllllly confuse everyone. Luckily, they won't be hitting UK stores for a while (BusinessWire say it's starting in Mexico and then being rolled out in other areas throughout this year and next) because if it was out today, the effects on stoners on today - 420 of all days - would be catastrophic.

Words by Mel Ramsay

Featured Image Credit:

Topics: Coca-Cola