When you're a leading bank in one of the wealthiest countries on Earth, it would make sense that you'd be able to afford a top-drawer wordsmith of a copywriter to help out when it comes to handling your promotional material.
However, this was not the case for Singapore's United Overseas Bank (UOB), which has been copping some flak online after people spotted two glaring mistakes on a plaque accompanying a luxury credit card.
The literally diamond-studded card is only offered to the bank's wealthiest customers and requires a minimum balance of $2 million to be held in assets with the bank before it is issued.
The card was on display at a promotional event last week, framed by a decorative plaque bearing a few choice words.
However, not all of them actually made sense.
"For those who value exclusivity in it's most extinguished form," the plaque reads.
Those with even a rudimentary understanding of the English language will be able to spot two errors in that text pretty easily.
"They should have employed a better copywriter to 'extinguish' themselves from the competition," wrote Mick Price, who posted a photo of the plaque.
Social media users couldn't seem to agree whether the word was supposed to be 'distinguished' or 'exquisite'. It appears as though the copywriter was also struggling to decide, and so settled for a combination of the two.
One user quipped: "I'm just glad there is a card that is designed for firefighters finally."
"When you have $1 million to spend, I guess you would need to extinguish the heat from swiping the card," joked another.
Commenters also noted that there was an unnecessary apostrophe in the word 'it's'.
However, UOB has defended the typos by saying that the card was just on display for a promotional event and that the plaque was only being used for that one night.
"The promotional text that was printed only for a table display at a private event last night had been overlooked during our clearance process," Ms Choo Wan Sim, head of Cards and Payments Singapore at UOB told Chanel NewsAsia.
Featured Image Credit: Mick Price/FacebookTopics: Bank, World News, Singapore, News, Finance