Someone at the Irish Herald probably thought they'd struck career-boosting gold when they scoured the web and came across a picture of Romelu Lukaku in a Manchester United tracksuit - something all the other papers had yet to find.
Why? Because Lukaku, who today joined Manchester United in a £75 million deal, still hadn't put pen to paper at the time, and as a result was yet to do the promotional unveiling shots that tend to accompany such a mouth-wateringly large transfer.
As it turns out, someone on the picture desk chose the wrong photo (the journalist who wrote the article has taken to Twitter to state he had no involvement in choosing the image).
But how? Did they use science to cross over into a parallel universe where Lukaku had already been playing for Man U for the last five years, where England had won the world cup, and where Gerrard hadn't made that slip (don't be silly, no such universe could ever exist)?
Nope, they went for a picture of grime star and Man Utd fan Stormzy instead. Oh dear.
Stormzy. Definitely not Romelu Lukaku. Credit: PA
Readers were quick to point out the paper's error, which had already gone to print, with a lot of laughter and finger pointing directed at the daily Dublin-based tabloid. But one person understandably didn't find the whole thing very funny, and that man was Stormzy.
Stormzy's love of United (hence the trackie) is no secret, with the 'Cigarettes and Cush' star even appearing in an Adidas video last year to welcome record signing Paul Pogba back to the club, following his extremely successful stint at Juventus.
"I don't find none of this funny btw. Don't wanna sound like the party pooper who missed the joke," the grime artist said in a tweet.
Romelu Lukaku. Definitely not Stormzy. Credit: PA
The Irish Herald was quick to put out an apology, saying: "We are totally embarrassed and want to say sorry to all involved and our readers for the error. We will keep our eye on the ball in future."
The actual person signing for Manchester United, Romelu Lukaku, has now completed his move from Everton after four years at the club, having initially joined on a season's loan, before later putting pen to paper in a permanent £28 million deal.
Words: Ronan O'Shea