Piers Morgan will never ever be one to shy away from his opinion, and will always take an opportunity to make sure that it's heard.
He's once again done that on Good Morning Britain after scheduled gust Rachel Dolezal 'did a runner'.
Dolezal, a white woman born to white parents who identifies as black, was due to appear on the show and discuss her book and life, though Morgan suspected she called it off because "she couldn't handle the heat."
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The 52-year-old addressed viewers, informing them that the debate wouldn't be going ahead, and then labelled Dolezal as a 'coward'.
Credit: ITV/Good Morning Britain
"We were going to be interviewing Rachel Dolezal, who is the quite infamous American woman who is white but identifies as black, which is obviously ridiculous," Piers said on the show. "I was looking forward to talking to her about that because she's written a book, but she's done a runner. Couldn't stand the heat, so she's got out of the kitchen before we've even put the kettle on, to torture that metaphor.
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"I think we know why you don't want to talk about this, don't we?
"Because you're not black, when you're white, and I was going to say to you, 'why do you pretend to be black when you're white?' Because it's actually incredibly insulting and incredibly offensive.
Dolezal appearing on Dr Phil. Credit: Dr Phil
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"My apologies to our viewers who were looking forward to that debate, I was too - but I think she is now identifying as a coward, and there's not a lot you can do about that."
The 39-year-old was outed two years ago, the Mirror reports, by her own parents, after she'd mislead friends about her skin colour.
Morgan once again reiterated his thoughts, taking to Twitter to voice his opinion once more.
"So Rachel Dolezal, the white woman who 'identifies' as black, has done a runner & now won't be on # GMB today. I identify her as a coward," he wrote.
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During the show there was also speculation that the 52-year-old might be quitting his role, as he hinted to a possible exited.
Today was his final appearance before a summer break, but it might be his last forever.
He said: "Can't say too much. But look at this face, happy face. Got out of bed at 3:45 today - oh, it felt good.
"Do you know why it felt good? Never again. Ever. Never getting out of bed at 3:45 again."
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Would you be bothered if he left?
Featured Image Credit: ITV/Good Morning BritianTopics: Good Morning Britain, Piers Morgan