In a truly devastating moment in Reality TV history, Love Island's Zara Holland broke down in tears as she informed her fellow contestants she'd been stripped of her Miss Great Britain title for shagging on tele.
The 20-year-old had been regretting giving some to fellow islander Alex Bowen on his first night at the villa ever since it happened.
Now, the pageant bosses who announced yesterday they have dethroned Zara of her title.
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Love Island bosses made the decision to inform Zara on Friday morning off camera. Visibly crushed, and while saying she was 'so disappointed', she claimed she only had herself to blame.
'I need to speak to everyone,' she shouts in the video, before losing face as her girlfriends come running over to her.
'They've taken my title!' she sobs.
Alex, the lucky guy, can be seen open-mouthed in shock as he discovers his cock defamed Zara.
In an official statement, the pageant organisers said: 'Although Miss Great Britain is the oldest pageant system in the UK, we pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive, female role model in our winners.
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'The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.
We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.'
Seems a bit harsh to me. Stay strong Zara. We're all rooting for you.
You can catch Love Island on ITV2 every night at 9pm.
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Featured image: ITV2
Featured Image Credit:Topics: Love Island