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Iceland Is Suing Iceland And Greenland Is Very Smug About It (Probably)

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Iceland Is Suing Iceland And Greenland Is Very Smug About It (Probably)

If you want an average ready meal then book some flights, pack your suitcase and go to Iceland.

If you want to take scenic pictures and soak up a bit of culture then grab your bag for life and head into town and straight for your local Iceland.

The two mistakes above have never, ever been made before, so why the country has trademark issues with the frozen food supermarket (and now, after all these years), is anybody's guess.

According to reports, the government of Iceland is taking legal action against the high street store "in relation to their goods and services."

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To be quite honest, why they're not teaming up is anybody's guess. Get Kerry Katona, off her tits, to sit and watch the Northern Lights while eating a microwaved Toad in the Hole and then a group of Icelandic football fans chugging lager and celebrating dismissing England from Euro 2016 at the frozen finger food buffet store. There's your advert, and there's your fucking billions.

One side is Iceland the country, the other is Iceland the supermarket - spot the difference. Credit: PA

"A Europe-wide trademark registration for the word mark 'ICELAND' is held by Iceland Foods, a UK company," a statement from the Icelandic government sent to Mirror Online said. "The Icelandic Government's legal challenge at the European Union Intellectual Property Office (EU-IPO) seeks to invalidate this exclusive registration on the basis that the term 'ICELAND' is exceptionally broad and ambiguous in definition, often rendering the country's firms unable to describe their products as Icelandic."

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It all boils down to the fact that the country believes it should be able to represent itself, probably because when people Google 'Iceland', it tells them how much a shepherd's pie is, rather than about the country.

"Over the past years Iceland has made multiple efforts to negotiate with Iceland Foods with the hope of reaching a fair solution and avoiding legal action," the statement read. "These conciliatory efforts have unfortunately been met with unrealistic and unacceptable demands by the supermarket chain leaving Iceland with no choice but to proceed with a legal resolution to the situation."

For a bit of perspective, Iceland (the shop), was founded in 1969. That's 47 years of resentment in the making.

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Have a Solero and chill out, will yer, Iceland (the country).

Featured image credit: PA

Topics: supermarket, Iceland

Mark McGowan
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