About a decade ago the protocol for seeing a struggling pair of people who are overdosing on heroin would be to call for help. These days though, the first use of a phone in that situation would be to use the camera rather than ringing an ambulance.
This is exactly the case for a man who live streamed two junkies who were completely zombified by smack.
A group of people are stood around the two druggies filming them both as if it's an Attenborough documentary. They crowd around, laughing at them after they'd reportedly gone full Teletubbies and Noo Noo'd a load of heroin off the pavement.
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Eventually, after being a slave to the likes, shares and views, an onlooker rang paramedics who then rushed the two to hospital, interrupting what looked like a contortionist act in the street.
The man who posted his video on Facebook Live said: "What they were doing was children things. It was a spectacle. It made me laugh.
"They can help themselves. I know for a fact all the kids are on social media, and when kids see that video, you know what they are going to say? 'I don't want to look stupid like that - I don't want to do those drugs'."
He has now defended his actions after filming the drug-fuelled-scenes, after other people blasted him for not helping.
His original video has had nearly 2 million views since he uploaded it on Monday, and is closing in on 23,000 shares.
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The woman in the video, Carla Hiers, was later arrested on an outstanding warrant.
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