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People Are Not Happy With Kellogg's New Packaging For Crunchy Nut

People Are Not Happy With Kellogg's New Packaging For Crunchy Nut

Stay in your lane, Kellogg's.

Mark McGowan

Mark McGowan

There's not an awful lot you expect from cereal boxes. The odd whimsical character here and there, a cheap price splattered across it, and the ability to fit nicely in the cupboard standing up.

The only exception for that last expectation is a box of Weetabix. We've all become accustomed to the wheat based breakfast being in a box that lies landscape on a shelf, mostly because you don't have to pour the contents out.

That's why people are rather pissed off at Kellogg's trying to pedal Crunchy Nut in the same way. Stay in your lane.

It may not seem like a big issue, but hang fire. Not only does it disrupt the whole cohesion of a cupboard, it makes it a lot harder to pour the flakes into a bowl.

What sense does that make? Play the game, Kellogg's.

Twitter users came together to comment on how unnatural it looks, and about how uneasy it made them feel.

Another pointed out that the box will be "the wrong way up in the bloody cupboard," and she makes a fine point. Just through habit people will be putting it back on the shelf the normal way up, meaning there'll be flakes falling about left, right and centre.

In the midst of this shit storm, a whole other tin of worms was opened.

In America, their Weetabix only come in portrait boxes.

Can we just have some fucking cereal continuity, please?

Featured Image Credit: Twitter/DanDouglas