People across the world are now cutting off the logos from their clothing as they don't want to be seen advertising someone else's brand.
47-year-old Max Llich, from Hampton, New Hampshire, goes out of his way to de-stitch emblems from his shirts.
He told the Wall Street Journal: "Why would I do someone else's advertising for free?"
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These anti-brand mavericks even take to social media - mostly YouTube - to demonstrate what it takes to rid your clothing of their insipid logos, like that annoying Lacoste crocodile, who has turned up completely uninvited, shouting 'Show me off'!
The videos also show what it takes to rid other items' branding. For example, writing on sunglasses can be removed with a few dabs of nail polish remover.
Credit: Piper2381
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In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without labels or logos and brands are listening to them.
Chains like Abercrombie & Fitch and Michael Kors are cutting down on the branding, according to Business Insider. Ralph Lauren even gives customers the option to "bypass the emblem" for a small charge.
My problem is this: what a huge fucking waste of time. Why not just stop buying brands? You think you're some revolutionary because you're taking logos off a white T-shirt that cost you $79.99? You're still making the brand bucket-loads of money, idiot.
Until you decide to enjoy the pleasures of Primark, you can never sing The Red Flag alongside me.
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Featured Image Credit:Topics: Clothing