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It can be a bit of a kick in the teeth when you've splurged most of your monthly wage on fancy new toys and bedding for your cat, only for it to take one disgruntled glance at the new haul and walk straight past it to the old cardboard box in the corner.
But now Samsung is turning cats' obsession with boxes into the inspiration for breathing new life into its packaging, meaning it's a win-win for animals and owners alike.
What if you could get a TV & receive another furniture piece, free?
You can with #EcoPackage. Discover upcycling ideas with the QR code on the box. Then, use the dot matrix to craft a table, storage, & more.
Look out for an exciting challenge coming your way!
- Samsung TV (@SamsungTV) April 5, 2020
The new packaging is being introduced across Samsung's Lifestyle TV products, in 'efforts to reduce the environmental footprint'.
Made from eco-friendly corrugated cardboard, the boxes are not only easy to recycle, but also are also even better for upcycling.
A post on the Samsung website explains: "Samsung has applied a dot matrix design on each side of its eco-friendly corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them into various other uses, such as small end tables or houses for pets.
"Included within the packaging is a manual to guide customers on how to make household items out of the cardboard boxes, which can be accessed by scanning the QR code on the box.
"Owners of The Serif who tend to put shelves and furniture around the TV can build cat houses, magazine racks and even shelves from the cardboard boxes to store household items and electronic devices, including the remote control."
Kangwook Chun, Executive Vice President and Head of Product Strategy Team of Visual Display Business at Samsung Electronics, said: "Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves."
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