Viewers of This Morning were left shocked and bemused by a woman who appeared on the show earlier today with the sole intention of proposing a complete ban on 'outside cats' in an effort to save birds.
I mean, putting to one side the fact that it takes some major stones to even voice an opinion that unpopular down at the pub, let alone on national daytime television, what does she suggest the solution is?
Do we kill all existing cats? Confine them to their houses until they die? We need answers here.
Either way, Sally Jones appeared on the sofa to argue that cats - cute little kittens too - are 'evil' and that humans should 'do something about it'.
Believe it or not, she does have a reason for this, outside of her obvious dislike for moggies. She claims that 55 million birds each year are killed by pets.
Right, so cats kill birds? Take a second to recoil in horror from that seismic realisation.
Now, I know what you're thinking. "Sally, you're so right! My cat is never done dragging the carcasses of rare and endangers golden eagles through the cat flap! Red kite blood is murder to shift from my hallway carpet!"
OK, maybe you're not, but let's hear her out, shall we?
She explained: "We're one of the worst culprits of depriving birds of their habitats.
"They [cats] are natural born killers. Something like 275 million small mammals including birds are killed."
These comments greatly displeased Holly Willoughby. She's a cat lover, her cat at home is called Bluebell.
She weighed in to defend the defenceless - or not so, as the case may be - cats. Holly said: "A lot of people say their pets keep them calm, they help with anxiety.
"They help a family understand what it's like, for the first thing of bereavement is that a pet that's died."
To be fair to Sally for a moment, her argument wasn't exactly helped by the fact that throughout the interview Holly and Phil had produced two adorable little kittens. She even admitted that the debate was over at that point.
It was over before it even began, to be fair.
The whole bizarre incident was sparked by the news that a village in New Zealand is banning all new cats from the area so as to help wildlife return.
Naturally, people have got some strong opinions on this:
Ooh, good point.
Wow, not a lot of love for humans here, either. One viewer summed things up perfectly though, dropping this piece of wisdom:
Boom. [Mic Drop]
I'll be honest, there probably are people who support her out there, but they're in the minority and most of them seem to be less concerned with avian safety and more annoyed about cats shitting in their gardens.
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It is a problem, to be fair.
Featured Image Credit: ITV / This Morning / PATopics: This Morning, UK News, TV and Film, Holly Willoughby, Philip Schofield, UK Entertainment, Animals, Cats