Celebrity Big Brother's Heavy D has died aged 43, his brother Patrick Newell has confirmed to the Mirror.
Heavy D - real name Colin Newell - was known for appearing on Storage Hunters as well as the reality show.
Patrick told the Mirror he had been desperately searching for his brother two weeks before Colin's death.
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Heavy D's friend Nick Nevern also shared the new on Twitter.
Friend Nick Nevern tweeted: "I'm very shocked & saddened to hear of the passing of my friend @HeavyHeavyd."
Tributes have poured in for the TV personality.
Heavy D was known for his devotion to Arsenal, regularly giving interviews and commenting on football account AFTV. The channel tweeted about the news of his death:
A fan wrote: "I am actually shocked about this, I can't believe this, I'm lost for words R.I.P Heavy D."
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Newell appeared on Celebrity Big Brother in 2016, when he was the fourth housemate to leave.
He started his career in acting, appearing in adverts, but his loud, distinctive voice made a name for itself, with his catchphrase 'boom' making him known affectionately as The Boominator.
Newell was last seen on social media two weeks ago, posting on 14 November.
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Heavy D became a dad in 2017 with Bryony Harris, who had a daughter. They were engaged but split up over Christmas 2016. He leaves behind 14-month-old Rory.
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