In an unbelievable turn of events, major supermarkets such as Asda and B&M were spotted putting some of their chocolate goodies out on Tuesday 28 December.
That is despite there still being four months until Easter Sunday, which falls on 17 April in 2022.
And it’s not just Easter Eggs either. There was similar exasperation about other treats such as Cream Eggs and hot-cross buns, which shoppers have also spotted in shops already.
Baffled Holly Watson told The Sun: “I haven’t even thought about taking down the tree yet, and we haven’t sung Auld Lang Syne, but here are the supermarkets flogging their Easter treats.
"It’s a sad state of affairs.”
Predictably, many voiced their surprise on social media, sharing photos of the horrific delights which they had seen about two months too soon.
One shopper, who was in Asda in Halifax, admitted when they saw chocolate eggs already on sale: “It makes you feel a bit ill.
“Can’t get one celebration out the way before they are forcing the next down your throat, literally!”
Another took to social media to joke about how long before both Easter and Christmas relevant products are first put on sale. They said: “You can always tell Christmas is here, they sell Easter eggs in the shops.”
But believe it or not, this isn't the only time Easter treats have been spotted on the shelves over the festive season.
Last year, on the same date, shoppers were bewildered to see Easter products lining the shelves and many took to Twitter to share the baffling news saying the 'World's gone mad'.
Another said: "Saw EASTER EGGS in the shops today. It's December 29th cmon man at least wait until January."
Well, there may be somewhat of an explanation for this Easter Egg madness.
Easter Egg sales actually rose considerably last year, with consumers spending more money than usual amid lockdowns and heightened restrictions.
According to market analysts Kantar, Easter 2021 saw nearly 50 percent more spending on choc eggs than the previous year, totalling well over £150 million nationally.
One can only assume the numbers may grow again this year… particularly if the Easter Eggs are already out before the new year is in!