Hate him or love him – Elon Musk knows how to sell a product…and sell it fast.
Whilst having a dig at Apple, the Tesla CEO tweeted out a link to purchase a limited edition ‘cyberwhistle’ and it reportedly sold out within hours, as per Daily Mail.
The post (30 Nov) was captioned: “Blow the whistle on Tesla!” and a follow-up tweet read: “Don’t waste your money on that silly Apple Cloth, buy our whistle instead.”
He is, of course, referring to the small piece of cloth Apple released earlier this year and it was retailing for £19.
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Well, it turns out the silver cyber-truck shaped whistle launched for a whopping $50 (£38) and is meant to be an ‘accessory’ for the huge bullet proof vehicle.
The truck was unveiled to the world in 2019 and after two days, Musk said that he had already sold a mega 200,000 units.
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At the time, he tweeted: "147k Cybertruck orders so far, with 42& choosing dual, 41% tri & 17% single motor. With no advertising & no paid endorsement."
He later updated that figure in a separate tweet saying he'd received 200,000 orders.
However, as you might have seen, the big launch didn't exactly go according to plan, particularly when he asked Tesla design chief Franz von Holshausen to try and break one of the windows.
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The cock up took place in California for the grand debut of the Cybertruck where Musk told the audience: "You want a truck that's really tough, not fake tough. You want a truck you can take a sledgehammer to, a truck that won't scratch, doesn't dent."
Franz ended up breaking two windows with a steel ball; but Musk told the audience that the test wasn't a complete failure.
"It didn't go through," he said.
"A little room for improvement. Alright, let's see... so yeah... we threw wrenches, we threw everything - we even literally threw the kitchen sink at the glass and it didn't break.
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“For some weird reason it broke now, I don't know why.
“We'll fix it in post."
There are three drivetrain options for the Cybertruck and according to t3, the single-motor starts at $39,900, the dual-motor at $49,900 and the tri-motor at $69,900.
In direct conversion that’s £28,800, £36,000 and £50,400, but don’t expect those prices in the UK, there’s a lot more in tax and other costs to add on to any conversion.
Featured Image Credit: PA