A man in India has been admitted to a clinic after being diagnosed with a Netflix addiction.
I mean, it feels like we've all been there. Five seasons deep into a Friends marathon and you think you're having a great time. Joey says 'how you doin'?' for the 500th time and you can feel your hangover being rocked away, slowly, as if it was all a dream.
Then it happens, a friendly reminder from Netflix asking whether you are still watching.
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You stretch out your hand, reaching for the remote to click 'yes', but then you suddenly catch a glimpse of your reflection, deep in the blackness. Pasty-faced, unwashed, with the remnants of leftover Domino's - other pizza chains are available - trapped in the duvet you've cocooned yourself in.
What have you become? How did you end up here? Where did it all go wrong?
If you do find yourself in this position, don't worry, help is at hand, as our hero found out.
According to a report in Indian daily newspaper the Hindu, doctors said the unnamed 26-year-old man binged on seven hours of shows a day, every day of the week, for more than six months.
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That's roughly 1,260 hours of Netflix content, which should make you feel better about losing eight hours at a time to Narcos.
Doctors told the newspaper that the man's addiction left him with a variety of severe symptoms, including eye strain, fatigue, and disturbed sleeping patterns.
As a result, the man admitted himself into the Service for Healthy Use of Technology (SHUT) clinic at the National Institute of Mental Health and Neurosciences (Nimhans), in Bengaluru, to undergo treatment for his addiction.
Dr. Manoj Kumar Sharma told the paper the man had lost his job and turned to Netflix to shut out reality - isn't that why we all use it?
He said: "The man watched Netflix when his family pressured him to earn a living, or when he saw his friends doing well. It was a method of escapism. He could forget about his problems, and he derived immense pleasure from it."
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It's a fact of life that modern technology is becoming a bigger part of people's lives, with news stories about children glued to their game consoles seeming to crop up all the time.
Earlier this year, it was announced that gaming addiction was to be officially recognised as a mental disorder - meaning those suffering from it could get free NHS treatment.
The World Health Organisation has listed 'gaming disorder' in its International Classification of Dieseases (ICD) for the first time.
Featured Image Credit: NetflixTopics: World News, TV and Film, News, TV, Health