Over the past few years, the impact that flights are having on the planet has become much clearer, with companies proposing new ways to reduce the size of their carbon footprint.
And Air New Zealand has just announced its latest strategy - edible cups.
But if you're worried about the possibility of your hot cup of capachuchu leaking all over you at 30,000 feet, don't, because its makers have assured passengers that it will hold together.
According to reports, the airline serves a staggering eight million cups of coffee a year, and it's hoped this new initiative could help it reach its goal of zero waste form plastic cups.
Air New Zealand senior manager customer experience Niki Chave said they have proven to be very popular so far.
She said: "We've been working in partnership with innovative New Zealand company Twiice to explore the future of edible coffee cups.
"Our current cups are compostable, but the ultimate goal would be to remove these totally from landfills.
"The cups have been a big hit with the customers who have used these and we've also been using the cups as dessert bowls."
Followers of the airline's social media accounts have also praised the move.
One person said: "Great idea, let's hope it works and the idea catches on."
A second commented: "Great stuff! Well done."
While a third added: "Great initiative."
Twiice co-founder Jamie Cashmore said the bold move demonstrated there was a clear willingness to make a difference.
He said: "It showcases to the world that a little bit of Kiwi ingenuity and innovation can have a really positive impact on the environment."
Air New Zealand already offers a compostable option made from paper and corn, which, it's estimated could help prevent 15 million cups from making their way to landfill.Featured Image Credit: Twitter/Air New Zealand