Aldi Is Trialling 'Rapid Delivery Service' In Partnership With Deliveroo
From today (Monday), the discount supermarket will offer an on-demand delivery service from its Daleside Road store in Nottingham, before extending the trial to a further seven stores across the East Midlands next month.
Customers will be able to order from a range of more than 150 Aldi products through the Deliveroo app. These orders will then be packed in-store by Aldi staff, before being delivered via Deliveroo's network of riders.
To start off with, the rapid delivery service will only be available for essential items, such as bread, milk and fresh produce, which will be delivered to customers' doorsteps in as little as 30 minutes. It is hoped the service will be particularly useful for vulnerable people self-isolating due to the Covid-19 pandemic.
If successful, the service could roll out to further Aldi stores by the end of the year.
Giles Hurley, Chief Executive Officer, Aldi UK & Ireland, said: "We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.
"This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store."
Ajay Lakhwani, Vice President of New Business at Deliveroo, said: "At Deliveroo, we are doing everything we can to make sure that people get the food they need and want during this unprecedented time. We are pleased to partner with Aldi and deliver even more choice to our customers as they continue to keep safe at home."
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Last month, Aldi launched home delivery food parcels for vulnerable and self-isolating people.
The packages are comprised of 22 different essential items, including tinned soup, rice and pasta, as well as antibacterial handwash and a four-pack of toilet roll. The parcels are priced at £24.99 ($31.08) inclusive of delivery and will be limited to one per customer.
The launching of the service marked the first time the supermarket had sold groceries online in the UK.
Fritz Walleczek, Managing Director for Corporate Responsibility at Aldi, said: "We are committed to providing quick, safe and affordable access to food for all our customers and understand that, for some, visiting one of our stores is not an option at the moment.
"We're constantly looking for new and better ways to support our customers in these uncertain times and I'm hopeful that these food parcels will make life a little easier for some of the country's most at-risk people."
Featured Image Credit: PA