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​Aldi Rum Named Among Best In World - And Is Half The Price Of Its Competitors

​Aldi Rum Named Among Best In World - And Is Half The Price Of Its Competitors

Good spirits don't come cheap, we're told - even if that's just by someone flaunting a magnum of Grey Goose vodka in a club, which they insist is merely a small price to pay to ensure the LADs have a top night. Yeah right, you're gonna be baulking at your bank balance the next morning like the rest of us, just you wait pal.

But thankfully you won't have to go around dropping hundreds of quid on premium vodka to impress your mates, as Aldi has an ace up its sleeve in the form of some award-winning yet very affordable rum.

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The supermarket's Sea Dog Premium Spiced Rum (which may remind you of Kraken because of its packaging) scooped a gold medal at the Spirits Business Rum & Cachaça Masters yesterday.

Aldi's Sea Dog Premium Spiced Rum. Credit: Aldi
Aldi's Sea Dog Premium Spiced Rum. Credit: Aldi

It was honoured alongside other rums including Anchor Spirits Ireland Spike Island Rum (£29.98), Atom Brands Rumbullion! Navy Strength rum (£38.99), Famille Naud Master Distillers Hidden Loot Spiced Rum (£28.95), Farman & Son Diablesse Diablesse Clementine Caribbean Spiced Rum (£31.95) and Proof Drinks Cut Overproof Rum (£38.36).

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The main difference? Aldi's rum costs half the price of all these schmucks, retailing at £16.99.

Judges praised the product's unique notes of sweet vanilla, warming spices, coffee and a citrus lime kick, all finishing with a deep and flavoursome aftertaste.

Amy Hopkins, deputy editor at The Spirits Business, said: "Aldi once again secured some impressive accolades in The Spirits Business's Rum & Cachaça Masters.

"Sea Dog Premium Spiced Rum was praised for its buttery sweetness, whilst Old Hopking Spiced Rum impressed the judging panel with its balanced sweet and herbaceous flavour."

She added: "Old Hopking Spiced Rum impressed the judging panel with its balanced sweet and herbaceous flavour."

Aldi. Credit: PA
Aldi. Credit: PA

As well as being a hit with critics, it turns out the rum has also been popular commercially.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: "Rum continues to be a popular product with Aldi shoppers, and in 2018 alone we sold over two million bottles of the spirit.

"As more shoppers tap into the trend for creating cocktails at home, we're expecting another great year of sales."

And the success didn't end there, as Aldi also won gold for its Infusionist Coconut & Vanilla Rum Liqueur Gold in the Rum Liqueur category, while the Old Hopking Spiced Rum (which is even cheaper than Sea Dog at just £10.49) also won a silver medal.

Featured Image Credit: PA

Topics: Aldi, Food, News, Drink, Alcohol

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel and everything else in between. You can contact Jess at [email protected]

 

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