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The iconic U.S. chocolate manufacturer Hershey's has built its global fame on quality, not quantity - by which we mean its range of chocolate products may be limited, but by gosh are they tasty.
For over 20 years the company's choco offering has been admirably simple, with all its products based on the three most important options in life: milk, dark or white chocolate. But now it's added a new fourth option to the mix with the new Gold bar, launching in December this year.
The trick that Hershey's have pulled here is that the Gold bar doesn't have a hint of chocolate in it. Instead, it's a 'caramelised crème' bar - sweet cream that's been cooked until golden - chock-full of crushed peanuts and pretzel pieces.
To a British audience, the Gold bar probably sounds a bit like a Caramac. If it tastes anything like a Caramac I will personally buy out Hershey's entire online stock by Christmas.
Hershey's website refers to the Gold bar as tasting like 'creamy, crunchy joy', while lucky taste-testers are said to have described its flavour as sitting somewhere between peanut butter fudge and salted caramel. Excuse me while I wipe the drool from my chin.
The new Gold bar will be available for us to buy from 1 December, and comes in two sizes: Hershey's standard 1.4oz (40g) size and a larger, 2.5oz (71g) 'King' size version. And because it's being released so close to the Christmas season, there's no need to feel guilty for inhaling six bars in one go.
Hershey's haven't been afraid to experiment with the design of the Gold bar either, as they look to have abandoned their traditional segments to give it a weird Yellow Brick Road/jigsaw structure. It doesn't look at all easy to share or eat in parts, which is just as well as I wasn't planning to anyway.
The Gold bar's launch date coincides with there being only 100 days to go until the 2018 Winter Olympic Games, which are being held in Pyeongchang, South Korea. That'd be because Hershey's are an official sponsor of the United States Olympic committee, which is responsible for entering and overseeing U.S Olympic teams.
It's taken Hershey's 18 months to develop and test the Gold bar, which seems a lot of effort for a product that will be eaten in 10 seconds flat. What next? Silver bars full of metal dragées and silver leaf flakes? There you go, Hershey's, you can have that idea for free. Mmmm.
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