When Bernard Matthews' iconic Turkey Twizzlers made their triumphant return earlier this week, the 'unprecedented demand' proved so strong that many shops sold out in a day - hardly surprising, given that many people have been waiting some 15 years to be reunited.
Many customers tweeted to say they'd tried to track some down, but had been disappointed to find out there were none to be had.
One shopper wrote: "Went to Iceland today and nothing, absolutely nothing."
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Fear not, however, as the poultry purveyors have vowed to get shelves restocked as soon as possible, saying in a statement on Twitter: "Turkey Twizzler fiends, we've seen unprecedented demand for the next generation Turkey Twizzler.
"They are available in @icelandstores, but some have limited availability or have sold out. All Iceland Stores will be fully stocked at the latest 7th September."
Iceland also released a similar Twitter statement, saying it was 'talking to the Turkey Twizzler people' and would work on getting more in stock ASAP.
The original Turkey Twizzlers were a huge hit with kids and families during the 90s and early 00s, until chef Jamie Oliver campaigned for them to be removed from menus, amid concerns they were too unhealthy and only contained 34 percent turkey meat.
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But now Bernard Matthews has developed a recipe that is 'healthier whilst just as tasty as the version many will love and remember', with low levels of saturated fats and calories.
The new and improved Turkey Twizzlers, which went on sale yesterday (20 August), come in two flavours: Original Tangy Tomato and Chilli Cheese - both found in freezers aisles retailing at £2.50 for a pack of eight.
While the new version will be better for you, Bernard Matthews promises they'll still boast the same 'unique shape', saying the original Twizzler machines have been recommissioned to recreate 'that exact springiness that all Turkey Twizzler lovers will recall'.
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Nutritionist Dr Sarah Schenker said: "Turkey Twizzlers have listened to the public and completely transformed themselves into a much-improved product.
"They now have a nutritional profile they can be confident in. High in good quality protein and lower in fat, saturates, salt and sugar."
Featured Image Credit: Bernard Matthews