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Birds Eye Has Started Selling Sweet Potato Waffles And They Look Awesome

Birds Eye Has Started Selling Sweet Potato Waffles And They Look Awesome

Birds Eye is launching a sweet potato twist to their classic potato waffles and this new version looks amazing.

The waffles, which are not only a superfood, can also boast being gluten free and vegan - so absolutely everyone can get on board, because why wouldn't you want to?

Credit: Birds Eye
Credit: Birds Eye

Costing £2 for a pack of eight, they are a little bit more expensive than the standard potato waffles but we're pretty sure they're worth the extra 50p

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Crisp on the outside and fluffy on the inside, the waffle contains a tasty blend of lightly-seasoned sweet potato.

The waffles are already available to buy at Ocado already but are slightly more expensive at £2.50. However, the online supermarket currently has an offer on where you can buy five packs for just £10 - meaning you're pretty much buying four and getting a box free, so you might as well fill up your freezer.

Birds Eye has also said the savoury snacks will be available in Tesco and ASDA from 12 November.

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Marketing manager Pete Johnson said: "We've seen a tremendous rise in the popularity of sweet potato, so we decided to give our classic Birds Eye Potato Waffles a modern makeover.

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"We combine the much-loved shape of our classic potato waffles with a delicious new recipe. We're confident that they will become a new family favourite."

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Either way, once you've got your hands on a box we all know what the biggest debate is going to be: are they best eaten at breakfast, lunch or dinner.

To be fair, we all know potato waffles can be (and should be) eaten at any point in the day - and, let's be honest the launch of these crispy bad boys sure are a game changer. You can kind of pretend they're healthier than they are - being under that superfood umbrella after all, kind of.

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Birds Eye aren't the only company to jump on the sweet potato band wagon - only back in June this year McDonald's launched sweet potato fries.

Credit: McDonalds
Credit: McDonalds

But before you go running, the mega fast food company only launched the crispy chip goodness in certain countries.

According to the Sun, the delicious fries are available in Norway and Sweden, for now, which is great for Scandinavians but where are they for the rest of us?

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Come on, McDonald's, don't be cruel.

Featured Image Credit: Birds Eye

Topics: Food, News, mcdonalds, Tasty

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Rachael Grealish

Rachael is a NCTJ qualified journalist from West Cumbria, with a passion for news, features and journalism. Outside of work Rachael loves plenty of coffee, running and reading.