Australian politician Bob Katter is seemingly furious over Four'N Twenty's decision to release a plant-based pie.
The legendary pie and sausage roll producer unveiled its newest addition this week: a meat-free pie made from soy protein.
It's had a massive reaction from people on social media, with loads excited at the prospect of having one at the footy while keeping their vegetarian - or flexitarian - diet.
But the Queensland MP thinks the idea of someone chomping down on Four'N Twenty's plant-based pie at a sporting match is simply un-Australian.
He's uploaded a video to Facebook with a banner calling for people to say 'no' to 'vegan' pies and ensure they eat 'Aussie beef'. Four'N Twenty has explained that their newest creation isn't vegan, however it is suitable for vegetarians or people trying to avoid meat.
Mr Katter said in the clip: "The most Australian of all activities is to be at the football and eat a meat pie and (have) a beer or a Coke. That is the essence of our Australian-ism.
"Now, to have a vegan pie - uh, I think we got a problem here."
Mr Katter has been met with a mixed reaction on social media, but many have suggested he is alienating a sizeable population of the country.
One person wrote: "I thought you were for all farmers even the ones growing vegetables, personally I prefer meat pies but where do you come off deciding what is Australian or not?
"There are all sort of pies out there, the word pie encompasses all sorts of food that is encased within a pastry shell and filled with all sorts of fare, veggies, scallops, prawns, meat and even custard. Just eat your meat pie, shut up and let others eat what they want."
Another added: "Yeah that's terrible, imagine selling customers a product that they want to buy, awful really."
A third said: "Yeah, why eat plants our farmers grew when you can chow down on some salt, gravy and blood vessels mixed with pieces of what might be described as subcutaneous shoulder 'meat'."
Four'N Twenty is keeping tight lipped on when we can expect to see these bad boys in servos and other locations. We've just been told to stay tuned on that front.
But it's a massive step forward for those who aren't into eating meat, are morally opposed to it or would just like to eat something else.
The company reckons it has perfected the recipe to the extent that meat eaters wouldn't even be able to tell the difference.