Cadbury Announces The Return Of Its Crunchy Honeycomb Bar
Chocolate lovers, listen up - Cadbury is set to relaunch its Crunchy Honeycomb bar, featuring golden crunchy honeycomb pieces, caramel flavoured fudge and chopped hazelnuts.
In case you missed it the first time round, the candy manufacturer held a trial to see what customers thought of three new flavours back in July.
These included coconut, blueberry and honeycomb versions of the classic Dairy Milk bar, with the most popular being the one to remain as a permanent fixture.
The new flavours were designed for the Cadbury Inventor 2020 competition, where people submitted their ideas to the chocolatiers.
And it looks like the people have spoken, as Cadbury said its honeycomb edition will return to the supermarkets in January of next year after bagging the win from the general public.
The Crunchy Honeycomb Dairy Milk was the brainchild of 19-year-old student Shannon from Nottingham, who combined a little trio of her fave flavours.
No wonder she won.
So where can you get your hands on one? The bar cost £1 back in July, and is expected to continue at this price when it returns to the supermarket shelves in January 2021.
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Shannon had originally gone to the Cadbury Kitchen in Bournville, where she worked with the chocolatiers to examine over 9,000 different flavour combos.
The public has since decided she deserves to win - and it'll become a regular product alongside the company's classic Dairy Milk Caramel, Fruit & Nut and the more recent Oreo.
Beatrice Berutti, tablets brand manager at Cadbury, said: "We're absolutely thrilled to reveal Shannon as the winner of our second Cadbury Inventor Competition.
"We love experimenting with different flavours, especially when we can bring our fans into the process of inventing new and wonderful creations.
"Cadbury Dairy Milk Honeycomb & Nuts mixes classic ingredients in a unique and mouth-watering way, which is just one of the reasons why it has captivated the nation - including presenter Laura Whitmore."
The new chocolate bar is joined by Dairy Milk Jingly Bells - another new product for this year which sees individually-wrapped balls of the brand's signature milk chocolate filled with creme centres.
Cadbury said it will be rolling out the new products in stores nationwide in September, with a spokesperson saying: "These new limited-edition Cadbury Dairy Milk Jingly Bells are deliciously creamy and perfect for a treat for yourself as well as in stockings this Christmas.
"Available in two yummy flavours, they're also great for turning your festive bakes into a seasonal showstopper."
Featured Image Credit: Cadbury
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