Cadbury Has Unveiled Its New Logo
Chocolate giant Cadbury has unveiled a new logo.
Since 1921, the company, which has been making some of the world's best-loved chocolate treats for some 196 years, has based its logo on the signature of William Cadbury, the grandson of its founder John.
But now, for the first time in 50 years, the confectionery giant has changed its branding, with the lettering now much more streamlined and no longer at its iconic angle.
With it being rolled out across the world, starting in Australia, the new design won't reach the UK until some time in 2021, so traditionalists out there still have time to stock up before the big change.
Speaking about the newfangled design, a Cadbury spokesperson told the Daily Mail that it was about giving the branding a more modern appearance.
They said: "The revitalisation of the Cadbury wordmark drew inspiration from the hand of founder John Cadbury himself to create a beautifully crafted signature with a more contemporary feel.
"The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets."
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Responding on social media to claims that the rebrand had cost an eye-watering seven-figure sum, Cadbury later added: "The cost of this work to the UK market was nowhere near the £1 million figure that has recently been suggested and reported."
Since the groundbreaking news was announced, it has unsurprisingly elicited a mixed reaction from fans, with many taking to social media to share their support for the design as well as vent their frustration.
Slamming the new logo, one person wrote: "Really, really dislike the new Cadbury logo. They have kept a lot of the problems with the old wordmark and created new ones like that weird b. It makes me itch with frustration!"
A second critic commented: "That was such a stupid waste of money. Everybody knows how great Cadbury chocolate is; they don't need a new logo."
The announcement comes after the chocolate maker revealed that was bringing back its popular Marble Chocolate block to customers in Australia.
After eight long years away, the company finally threw its fans a bone.
Cadbury marketing director Paul Chatfield told News Corp: "Given the current climate, we're glad to bring a little joy to those around the country who have been calling for us to bring back Cadbury Dairy Milk Marble.
"Cadbury has been providing Australians with a welcome treat for over 100 years, particularly during times of need."
Featured Image Credit: Cadbury