Cadbury Is Adding Two New Miniature Chocolates To Heroes Selection
Not all heroes wear capes. In fact, some wear little foil wrappers.
Currently the Cadbury Heroes selection is comprised of seven miniature chocolates, but as of next month there will be two new additions to the posse.
For those of you with a sense of self-respect who can't immediately reel off the current line up, here's a little recap. A selection of Heroes is currently made up of Dairy Milk, Dairy Milk Caramel, Wispa, Twirl, Fudge, Eclair and Creme Egg Twisted.
It's a strong team, but what's missing?
Introducing Dinky Deckers and Crunchie Bits, the new additions to the Heroes family.
It doesn't take a chocolate boffin to figure out that the Dinky Decker is a miniature version of the Double Decker bar, while Crunchie Bits are tiny Crunchie bars.
So are we enticed or disappointed? The original human sized versions of the chocolate bars are hugely popular, hence they have been shrunk down in time for the forthcoming choc-fest that is Easter. But if you're not keen, don't worry, none of the originals have been axed - though obviously the new arrivals will mean you'll get slightly less of the old gang in each box/carton/tin.
Just in case you've been living in some kind of Cadbury-free cave until now, and you're not sure what to think of the new crew members, basically a Double Decker has crispy cereal and soft nougat inside, while a Crunchie is filled with a brittle honeycomb centre... So imagine that in your mouth, but small, then make up your mind.
Personally, I think they're more deserving of a place than some of the current chocs, though the names are a little bit sickly - seriously, who wants to put a 'Dinky Decker' in their mouth?
The chocolate selection box was launched 20 years ago as a rival to Mars' Celebrations and the composition of the choc boxes has evolved down the years. Miniature chocolates that have fallen by the wayside across the past two decades include the Dream, Flake, Picnic, Bournville, Whole Nut, Fruit & Nut and Timeout.
Easter is of course a big time of the year for all confectionery companies, and Cadbury is no different. Last month they announced the release of a Creme Egg block of chocolate, which looks almost as sickly as the name 'Dinky Decker'.
Unfortunately (or fortunately, depending on how you look at it), the fondant-filled bars are only available in the land down under.
But wipe your tears and engage your sweet tooth, because Dinky Deckers and Crunchie Bits will be with us in the UK in April.
Featured Image Credit: Cadbury