Cadbury will be cutting the calories of their Curly Wurly, Chomp and Fudge chocolate bars, in a bid to tackle childhood obesity.
The popular confectioners will be reducing them to under 100 calories 'over the next few months', according to Cadbury owner Mondelez.
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Mondelez boss, Louise Stigant told The Grocer it was 'the right approach in terms of helping parents control calories when wanting to treat their children'.
Adding: "We feel strongly about playing our part in tackling childhood obesity."
Featured Image Credit: Cadbury