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Canadian Dad Sues McDonald's Because His Kids Demand Happy Meals

Canadian Dad Sues McDonald's Because His Kids Demand Happy Meals

A Canadian dad is suing McDonald's because his kids demand to get Happy Meals from him every two weeks. Yes, you have read that correctly.

Outside of the 'just say no to them' argument, there's a lot to unpack there.

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Let's get to his argument - Antonio Bramante believes that the advertising of McDonald's Happy Meals is, in fact, against advertising laws that set out what you can and can't advertise to kids.

You see, by and large, in his native Québec, you're not allowed to advertise anything to kids. That's anyone under the age of 13.

According to the court documents, Mr Bramante says that he heads down to McDonald's every two weeks at the behest of his young children. As a result, he claims he has spent hundreds of dollars on Happy Meals - the popular kids' meal with that comes with a (now controversial) plastic toy.

A McDonald's Happy Meal. Credit: PA
A McDonald's Happy Meal. Credit: PA

Not only are the toys made of the sort of cheap plastic that usually makes its way into the bellies of sea mammals, they are also released as collectables and are usually linked to some sort of popular film release, meaning that kids often feel the need to own the whole gang.

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Mr Bramante's legal team contends that the restaurant chain deliberately places its adverts at the eye height of kids, who'll then use their pester power to get into dad's wallet.

The lawyers state that it is easy for parents - specifically, it seems, Mr Bramante - to 'give in to' children asking for food. They also state that parents must 'choose their battles'.

Québec has abnormally strict advertising legislation and has also had laws against advertising unhealthy food to children since 1980. If his team are any good, Mr Bramante might have a case, here.

Get ready for a legal battle, Ronald. Credit: PA
Get ready for a legal battle, Ronald. Credit: PA

Lawyer Joe Zakran thinks so too. He said: "McDonald's has a legal obligation to respect that law and they're not, in Québec at least."

The only exceptions to the rules regarding advertising to kids are adverts in kids' magazines, promoting events aimed at kids, and packaging, shop windows and displays.

The case rests on the ability to prove that McDonald's isn't covered by any of those exceptions.

There's a bandwagon to get on, as well. Anyone who has bought a Happy Meal in Québec since 2013 can request to be a part of the proceedings. Can't see that getting out of hand...

McDonald's Canada told the BBC in a statement that it acknowledged the receipt of the ruling that certifies the lawsuit and will be investigating it carefully.

The statement read: "We are aware of our obligations under Québec's advertising laws and reiterate that we do not believe this class action has merit."

Featured Image Credit: PA

Topics: Food, World News, News, Food And Drink, US News, Canada

Tom Wood

Tom Wood is a freelance journalist and LADbible contributor. He graduated from University of London with a BA in Philosophy before studying for a Masters in Journalism at the University of Salford. He has previously written for the M.E.N Group as well as working for several top professional sports clubs. Contact him on [email protected]

 

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