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James Martin is a world-renowned chef, with dozens of television series and specials under his belt, and has spent years trying to teach the average Joe how to be a whizz in the kitchen.
But he seems to have overstepped the mark with This Morning viewers after he chucked a plate of food in the bin after a demonstration went wrong.
The 47-year-old was showing Holly and Phil how to cook some röstis with a pair of poached eggs on top.
However, after plating up the delicious looking dish, the poached eggs split. A modern tragedy.
And unable to keep his cool, Martin flipped, crying: "Looks like a dog's dinner that. It was all going really well until you decided to do a poached egg!"
He then tossed the very edible food right in the bin and showed the empty plate to the camera, with a "Oh, don't do that!! from Holly. But it was too late.
And as sure as eggs is eggs, a wave of shocked viewers quickly hopped on social media and shared their utter disgust with the millionaire cook.
So many people are suffering with food shortages and access to supermarkets and yet James Martin throws his breakfast away on This Morning because he broke a poached egg?
- Miranda (@MiirandaWrites) April 20, 2020
James Martin get over it. Wasting a lovely meal like that when people are struggling is scandalous
The whole idea is to break the egg. Self righteous Idiot.
- Rob Lyth (@rl_lyth) April 20, 2020
James Martin throwa a hissey fit because his poached egg broke while putting a meal together!
Good food in the bin on national tv ....food that people have risked their health to make sure shops and supetmarkets have food to sell!:unamused:
- sandra hill (@lucindaconsole) April 20, 2020
Taking to Twitter, one person wrote: "James Martin having a tantrum because his poached eggs didn't work and throwing the whole meal in the bin is embarrassing."
A second commented: "I love James Martin, but throwing that food away during such hard times isn't going to go down well!"
A third said: "Well I have not been disappointed by the comments after James Martin chucked perfectly edible food straight in the bin. Everyone is fuming and rightly so really! What a waste."
"So many people are suffering with food shortages and access to supermarkets and yet James Martin throws his breakfast away on This Morning because he broke a poached egg?" added a fourth.
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