James Martin is a world-renowned chef, with dozens of television series and specials under his belt, and has spent years trying to teach the average Joe how to be a whizz in the kitchen.
But he seems to have overstepped the mark with This Morning viewers after he chucked a plate of food in the bin after a demonstration went wrong.
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The 47-year-old was showing Holly and Phil how to cook some röstis with a pair of poached eggs on top.
However, after plating up the delicious looking dish, the poached eggs split. A modern tragedy.
And unable to keep his cool, Martin flipped, crying: "Looks like a dog's dinner that. It was all going really well until you decided to do a poached egg!"
He then tossed the very edible food right in the bin and showed the empty plate to the camera, with a "Oh, don't do that!! from Holly. But it was too late.
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And as sure as eggs is eggs, a wave of shocked viewers quickly hopped on social media and shared their utter disgust with the millionaire cook.
Taking to Twitter, one person wrote: "James Martin having a tantrum because his poached eggs didn't work and throwing the whole meal in the bin is embarrassing."
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A second commented: "I love James Martin, but throwing that food away during such hard times isn't going to go down well!"
A third said: "Well I have not been disappointed by the comments after James Martin chucked perfectly edible food straight in the bin. Everyone is fuming and rightly so really! What a waste."
"So many people are suffering with food shortages and access to supermarkets and yet James Martin throws his breakfast away on This Morning because he broke a poached egg?" added a fourth.
Featured Image Credit: ITVTopics: TV and Film, Funny, Interesting, UK Entertainment
