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Fish and chips, it's one of life's great, simple pleasures. But fish and chips for just 45p? Well, it doesn't get much better than that, does it?
That was the case over this past weekend at Bolton chip shop Mother Hubbard's, which caused utter chaos by offering its signature fish and chips at a tiny fraction of the usual cost.
Hungry fans queued for hours to get their hands on the super-limited deal, which marked the launch of the restaurant's latest branch on St. Helens Road in Daubhill.
The incredibly low price was a nod to the price of the dish when the business' first shop opened back in 1972.
Filled with excitement, customers actually began queuing as early as 9am-two whole hours before the shop was even meant to open.
Originally intended for just the first 1,000 customers, word spread quickly leading to a change of plans for the owners.
Mother Hubbard's head fryer Chris Farnell said that by 2pm, the shop's 25 staff had dished out around 700 portions, and were expecting to do at least the same before closing time.
"We say it's for the first 1,000 customers, but we can't have people waiting for ages and missing out." Chris explained.
"It's been hectic and we'll lose quite a bit of money today, but it's great to see so many people here."
Among those in the queue on the day were husband and wife Awais and Natisah Ahmed, who had recently moved to the area from Manchester.
"We've been waiting about an hour and half, maybe longer," they said.
"We were going get a portion to share, but we've been here so long I think we'll get one each now, with the full works, we're so hungry.
"We've been to the Mother Hubbard's in Blackpool before - they're really good."
While there's no doubting that fish and chips will always hold a special place in the heart of Brits, the delicacy only manages third in terms of overall popularity.
According to YouGov data, Chinese is the nation's leading takeaway choice, followed by Indian in second place. Below fish and chips comes pizza in fourth, and Thai in fifth.
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