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Every day some new conspiracy theory pops up, whether it's 5G masts or Bill Gates trying to take over the world.
But these both pale in comparison to the most pressing issue facing the world right now: the size of the jelly in the middle of Jaffa Cakes.
Yep, people are adamant that the jelly has gotten smaller and that it's part of a big confectionery con.
Reddit, unsurprisingly, has proven to be a hotbed of debate, with people sharing their thoughts on the theory.
Sharing a picture of a Jaffa with what appears to be a particularly small bump of jelly, one user said: "The jelly part of Jaffa Cakes has gotten smaller."
Commenting on the thread, another agreed: "You're not wrong, I found archive pictures of Jaffa Cakes from around a decade ago and there is significantly more Jaffa."
A third complained: "Yes, the first thing to change size was the wagon wheel, then they all followed suit."
While another irate Jaffa lover chimed in: "You're 100 percent right. Left the UK 10 years ago, and haven't had one since. That picture is a f***ing monstrosity. They must have nearly halved the orange bit since I left."
And now McVitie's has responded to the claims, putting out a statement and assuring customers that nothing has changed.
Speaking to LADbible, Sarah Babb, Marketing Manager, McVitie's Jaffa Cakes said: "Fear not, we definitely haven't reduced the size of the Jaffatastic filling in our McVitie's Jaffa Cakes.
"When they're being made, the filling may sometimes set quicker or slower, in true Jaffa be what you want to be style, this can result in a slightly different shaped centre - we can assure our Jaffanatic fans that the size of the filling is the same as it always has been!"
If that wasn't enough chocolatey controversy for one day, there's more.
Last year, McVitie's revealed that most people have probably been eating their Jaffa Cakes the wrong way up.
I know, I'm as horrified as anyone.
But one man had his suspicions all along - so much so, he actually reached out to McVitie's to set the record straight once and for all.
Sharing his discovery in the Facebook group Family Lockdown Tips and Ideas, a fella called David posted a screenshot of a conversation he had with the biscuit makers, in which he asked: "What side of the Jaffa is the bottom?"
Jaffa Cake responded: "Hi David, our Jakka Cakes go through a reservoir of chocolate, so the chocolate is on the bottom! Thanks, Jaffa Cakes."
A clearly shocked David then replied: "Wtf dudde."
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