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While most animals on this planet see eating as a necessity, we humans seem to enjoy making it a challenge.
Lily's curry house in Ashton-under-Lyne, Greater Manchester, has set diners the mammoth task of chowing down on 7kg of deliciousness.
Any would-be muncher has one hour to polish the £35 ($49) dish off, and if they're successful in their endeavour, they will get their money back.
Whether you manage to get through the meal or not, you'll still get a commemorative T-shirt for your troubles.
And those who fail are invited to take the leftovers home with them, so no one loses out really.
As yet, no one has been able to conquer the curry - dubbed the Grand Thali - which is served on a 24-inch patter and includes 50 items: curries, rice, breads, traditional sides, desserts and lassi drinks to wash it all down.
Speaking about the challenge, the restaurant's owner Pritil Sachdev said it isn't for the faint-hearted.
The 42-year-old said: "I just came up with it one day when I was sat in the restaurant.
"It's the first challenge we have done but we thought it would be a good bit of fun.
"There's easily enough there to feed a family of four and no one that has taken it on has managed it yet."
The whole platter takes Pritil about an hour to put together, but customers need a lot longer to get it down.
Regular at Lily's Josh Sanders, 39, felt he stood a decent chance of completing the challenge, but when he pulled up a chair to have a go recently, he just fell short, only managing to make it through three kilograms of the meal.
He said: "It was a beastly challenge.
"It was one of those things where you see pictures of it and think it looks manageable until the real thing is in front of you on the plate.
"I'm well-known in the restaurant as someone who can pack it away and they were confident that I might be able to do it but I only managed half of what was there.
"I beat the current record holder and finished off 14 of the dishes on the Thali but it wasn't enough to get my money back.
"I definitely ate £35 worth of food and I'll be taking the leftovers home to share with my girlfriend."
Here is the challenge in full: eight breads, two poppadoms, six desserts, two lassi drinks, 14 side dishes, three rice bowls, two dahls, three dips/sauces.
Reckon you can succeed where others have failed?
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