Fanta Is Releasing Two New Flavours For Halloween
Halloween just got so much better as Fanta has announced two new flavours for the spooky season.
The brand has upped its game with the new flavours - blood orange and pink grapefruit - after holding a 'flavour election' which had more than 150,000 members of the British public vote for their favourites.
The Halloween campaign, which ran through April 2018, saw each of four potential new flavours represented by a popular online influencer, who encouraged consumers to vote for their favourite via online prank videos that went on to gain 18.7million views.
The victors were announced in September - Fanta Blood Orange Zero and Fanta Pink Grapefruit Zero, to give them their full titles - with both new variants naturally-flavoured and containing no sugar or calories.
And the colours are hauntingly hypnotic, adding to that spooky feel.
It's not just the flavours that have undergone a change - the packaging has also undergone a Halloween make-over.
Ghoulish graphics, created by artist Noma Bar, will be appearing not only on the new flavours but also on the brand's classics, including Fanta Orange, Orange Zero, Fruit Twist, Fruit Twist Zero and Fanta Lemon.
The brand, owned by the Coca Cola Company, took the opportunity to signal the coming of Halloween season in a news post on its website, which said the company's "biggest ever Halloween campaign is designed to help wholesalers and retailers make the most of the opportunity."
However, don't get too attached - the flavours are only limited edition and are only set to last during the spooky season.
The two new flavours are all part of Coca Cola company's Halloween campaign which also include a 'Twisted Carnival' experience.
The event, set for appearances in Birmingham, Liverpool, Thorpe Park, Surrey and London, is an immersive attraction where brave visitors can be led through interactive exhibition rooms, said to be 'full of frights and delights'.
Carnival-goers will be taken through the exhibits by a host of spooky characters - if they dare.
Creepy characters appeared on the London Underground to promote the event and really get people in the 'spooktacular' mood.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: "This year's multi-million pound activation is bigger than ever with new flavours to excite consumers and the Noma Bar packs and Snapchat promotion back by popular demand, helping to drive rate of sale for our customers."
Featured Image Credit: Fanta/Coca-Cola Company