A fast food chain has launched a gold-covered burger to rival Salt Bae's extravagant steak, having even shared its own promotional video parodying the social media icon.
Dope Burger - which currently has branches in Hull and Leeds, with another in Doncaster due to open soon - shared a video of its new creation on social media, using the hashtag #chipspicebae.
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The '24ct Gold Burger' has a bun covered in gold leaf for that luxurious edge, and costs £100 - the same price as Salt Bae's 'Golden Burger', but with added satire.
It does, however, come at a fraction of the price of the Knightsbridge restaurant's infamous gold-covered tomahawk steak, which will set you back an eye-watering £630 ($846).
In the video, a chef wearing sunglasses slices through the burger with a giant knife, before showing the product to the camera with the same theatrical flair as Salt Bae.
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He even sprinkles some seasoning down his arm and onto the meat, much like the Turkish restaurateur.
After Dope Burger - which specialises in 'gourmet burgers, hot dogs and fries' - posted the video and pictures online, many people have commented on the new menu item.
One joked: "Only 100 pound I'll have 2."
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Someone else said: @Take the gold s**t off and I'll have it!"
A third asked: "So is it just a normal burger with gold leaf on the bun??.... What makes it worth £100....am I missing something?"
Another responded to say it was probably more about taking the mickey out of Salt Bae then the item itself, saying: "I'm pretty sure it's a joke."
The restaurant says the burger has now sold out, though it's unclear if it ever went on sale or was just meant as a cheeky dig at Salt Bae to garner some publicity.
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Featured Image Credit: Facebook/Dope Burger
Topics: Food, UK News, News, burger