Free Service Uniting Beer Drinkers With Small Breweries During The Coronavirus Pandemic
Nearly 1,000 breweries, bottle shops, and retailers around the UK and Europe have teamed up to form a not-for-profit organisation aimed at keeping the UK's beer industry afloat during the coronavirus pandemic.
In total, 984 companies have signed up, and - so far - around 34,000 people have managed to search for some decent beer, and to support independent brewers during what is a tough time for them.
Obviously, with the world still reeling from the coronavirus pandemic, pubs, restaurants and bars across the globe - not just in the UK - have been forced to close their doors for the foreseeable future.
That could be a long time, if the latest information coming out of the UK's government is to be believed.
In the long run, this will almost certainly lead to closures, job losses and financial hardship for loads of people within the beer industry.
It ain't just the hospitality business, either. Loads of smaller independent breweries could go to the wall without the ability to sell their beer to such places. That's where we come in.
With the support of the Society of Independent Brewers, 'Beer is Here' has been created to try to bring customers together with the companies that make the drop they like in order to keep everyone's morale up, and keep the lights on at the businesses.
So, if you fancy getting hold of some decent beer, and doing the right thing at the same time, just head on over to the website and enter your postcode.
That'll tell you where in the world you can get some proper beer delivered right to your door. It's got to be easier than trying to get a Tesco Online, right?
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John Willetts, from Simply Hops, said: "The reality is that these independent breweries, taprooms, bottle shops and retailers will close if we do not support them in this difficult time.
"Simply Hops along with SIBA, and our other friends of craft beer, Simpsons Malt and Lallemand Yeast, just wanted to do what we could to help the fantastic independent brewers across the UK and Europe get through this tough time.
"We felt that helping them change the shape of their businesses during this time when the bulk sales of beer to pubs, restaurants and taprooms have suddenly stopped was a small thing to do.
"We want people to be aware that there are a lot of ways to get great beer to your house and try lots of different beers and support the large number of small business people that need it right now.
"This is a free of charge, not-for-profit service that allows all true lovers of great beer to find all the independent breweries, retailers or taprooms that can deliver to their door, therefore supporting the small brewers and giving the consumers a real opportunity to connect with breweries they may never have even heard of before.
"We are looking for some beer patriotism, and for consumers to make a small extra effort to save the beautiful diversity of beer that now exists.
"We want to make sure the product everyone in our industry has dedicated their whole lives to is still here for people during and after this unusual and difficult time.
"It's what the craft beer scene is all about really - working together to lift each other up when it's needed."
We can all drink to that.
Featured Image Credit: PA