It must come with the territory of being a celebrity chef famed for his outlandish culinary creations, but Heston Blumenthal has admitted that he's getting pretty hacked off with people taking pictures of their dinner for Instagram.
That's despite the fact that he's about to become a judge on a new TV show that celebrates food that is weird, strange-looking, and different.
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Of course, going out for tea at one of Heston's restaurants is an experience in itself and you'd want to share that with your slavishly admiring online followers, but Blumenthal, who owns The Fat Duck in Bray, admits that in the past he's come pretty close to asking people to pack it in.
The 53-year-old told The Radio Times: "At the Fat Duck, we've debated this for several years now. If we say to people, 'Your food's going cold,' you put up a barrier between you and the diner."
Asked whether he would every say anything to them, he continued: "Yes, and I've been very tempted. We did it once in Australia because somebody was taking pictures with a flash, which affected other tables.
"It's a really tricky thing."
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True, nobody wants to be the person who is telling others what to do while charging them a fair whack for their food, but - come on - it's pretty annoying watching someone take Instagram photos of a plate of food, isn't it?
However, the owner of several restaurants with Michelin stars admits that social media is an important part of our modern lives.
He added: "Social media is such a big part of our lives, our sight has become almost the more important sense rather than smell or taste.
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"If I see something beautiful like a sunset, I try to be in the moment, then take a picture afterwards."
Despite his attitude to people sharing pics of their grub, Heston is actually going to be a judge on a new TV show all about food that looks great on the 'Gram.
He's going to be one of the judges on Crazy Delicious, which will air on Channel 4 and Netflix and promises to have the 'world's first edible set'.
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What exactly that entails isn't immediately clear, but we can expect to see some pretty out-there cooking stuff.
The contestants will be judged on their ability to create dishes with 'originality, visual flair, and extraordinary flavours'.
Hmm, the idea of 'visual flair' suggests that the food might look pretty good, like the kind of dish that you'd take a picture of and share with your mates on the internet...
So he's obviously not that against it, then.
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Crazy Delicious starts on Channel 4 on 21 January.
Topics: Food, UK Entertainment, Weird