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Guinness Are Launching A Sustainable Beer Made From Bread

Guinness Are Launching A Sustainable Beer Made From Bread

Guinness is already about the most filling drink around. If you've joked to your mates in the pub (remember pubs?! They were great) that you didn't need anything to eat, because you were on the black stuff, then you already know this.

Me, I like a bag of peanuts, a couple of packs of crips and Maureen's fry to fit in with my drinking sessions. Wait, that's not me, that's Paddy Losty. The line blurs sometimes.

After an announcement today, however, Guinness has a better claim than ever to being actual food: they've said that they will begin making beer from leftover bread. That comes on the back of a partnership with anti-waste campaigners The Useless Project and organic Dublin bakery Bread 41.

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The experimental arm of St James' Gate, Guinness Open Gate Brewery, will create a sustainability-focussed brew from the leftover bread at Bread 41 as a limited edition product designed to raise awareness of food waste.

"Bread is the most wasted food on our planet, with over 240 million slices being thrown out each year," said Guinness. "Having been supplied left over Rye and Buckwheat loaves from Bread 41, the Guinness brewers have transformed this otherwise unwanted ingredient into a delicious, sustainable beer with fruity aromas, sweet malty notes and slight spice from the rye."

The Useless Project are dedicated to mainstreaming sustainability practices such as reusing and repurposing waste food, and their founders were effusive about the new link-up. "We're delighted to partner with the Guinness Open Gate Brewery to showcase how unwanted food can be given a new lease of life," said Geraldine Carton.

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Her co-founder, Taz Kelleher added: "We worked alongside the brewing team in Guinness to create this delicious waste busting brew and we're so excited to share it with the world. We can't wait for everyone to try it so be sure to pop into the Guinness Open Gate Brewery where it'll be on tap for a limited time only."

You can grab a pint of the limited edition beer, known as The UseLess Brew, by stopping by the Guinness Open Gate Brewery, just along from the main Guinness Storehouse. The beer garden will be open on Thursdays to Sundays, 5pm - 9pm and advance booking is essential to secure your spot and comply with COVID-19 regulations.

Topics: Ireland, Guinness

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Mike Wood

Mike Meehall Wood is a freelance journalist and translator. He writes for LADbible, VICE and countless sports publications, focusing on rugby league, football and boxing. He is a graduate of Leeds University and maintains a fizzy pop obsession. Contact Mike at [email protected]