KFC To Roll Out 'Cheetos Sandwich' Across US Next Month
There was a time when eating a crisp sandwich was considered the preserve of malnourished social outcasts. But nowadays, it's very much in vogue, with hipster bars commonly serving up burgers loaded with Frazzles and the like.
And it seems The Colonel and his cronies have cottoned on to the trend, with KFC planning to release the 'Cheetos Sandwich' across the US next month.
The crisp-filled burger was trialled in a few states at the start of the year, with the test run proving to be 'overwhelmingly successful'.
As such, the fast-food outlet is now rolling out the concoction for the whole of the USA to enjoy - here's hoping its inevitable popularity on this national scale will convince The Colonel to let the rest of us have a taste.
The sandwich is comprised of KFC's trademark fried chicken patty, mayo, a 'special Cheetos sauce' and, of course, a handful of Cheetos - all sandwiched between two toasted buns.
KFC confirmed the sandwich would be released on 1 July.
A press release said: "After an overwhelmingly successful test earlier this year, Kentucky Fried Chicken and fan-favourite Cheetos are giving fans nationwide access to the sought-after Cheetos Sandwich."
If at this point you're hankering for one of the things and feeling aggrieved that you don't live in the USA, there's some good news. No, you won't get to taste the cheesy creation, however, perhaps if you're a sadistic type you can derive some comfort from knowing that even in the US it will only be on sale for 'four short weeks'.
It's not clear whether this means KFC has developed a new weekly measure, which is shorter than the seven 24-hour day weeks we're accustomed to, or if they're just highlighting the fact the four weeks will appear to fly by - my guess is the latter.
Either way it is infuriating. Presumably there's lots of highly paid people involved in this decision-making process, and after much thought, they have concluded it is commercially prudent to launch this sandwich on a one-month basis.
But have they given any thought to us the consumer, who becomes helplessly hooked on their cheesy handful of heaven, only for them to make the thing extinct but a few weeks later?
Seems like The Colonel and his henchmen need reminding that with great power comes great responsibility.
Now just give us the sandwich, would ya?
Featured Image Credit: KFC